DRIVEN BY OUR VISION
BUILDING BETTER WORLDS
We leverage the magic of Augmented Reality to experientially connect a global audience to the most pressing issues related to human influence on the planet.
To achieve our vision, we strive to create an emotional connection between the user and the subject matter in our experiences, while imparting learning.
INFORMING, IMPACTING & INFLUENCING
OUR VALUES
DO THE RIGHT THING
We uphold integrity and ethical principles in all our actions, ensuring that we weave "doing the right thing" into the fabric of our essence.
LEVERAGING THE BEST IN CLASS
OUR TECHNOLOGY
Our innovative technology platform enables the highest quality Augmented Reality experiences in the world.
THE PEOPLE BEHIND THE MAGIC
OUR TEAM
Led by industry experts with a proven track record of success, our team intersects cutting-edge technology with art and nature to develop a sophisticated proprietary technology that pushes technological boundaries to their limits.
Based in Toronto, our team creates boundless experiences that span the globe.
VIKAS
GUPTA
CEO
A seasoned executive with an entrepreneurial spirit, Vikas is passionate about high-growth potential emerging technology companies and digital media.
With a wealth of experience in creating, building, and strategically growing companies, Vikas has expertise in gamification, digital distribution, video games, interactive entertainment and content creation.
His career has been defined by a strong track record in navigating financings, crafting unique revenue models, and successfully monetizing complex technologies.
SCOTT
HERMAN
CTO
A visionary technologist and seasoned software developer with over a decade of expertise at the forefront of AR and VR technologies, Scott is passionate about pushing the boundaries of what is possible in the digital realm. His extensive knowledge and hands-on experience has contributed to the evolution of cutting-edge immersive technologies.
Scott also serves as a member of the Program Advisory Committee for Durham College Animation, Game Art, and Media, helping to shape the next generation of talent in the dynamic world of AR and VR.
EDWARD
BURTYNSKY
Co-Founder
Edward Burtynsky is regarded as one of the world's most accomplished contemporary photographers. His remarkable photographic depictions of global industrial landscapes represent over 40 years of bearing witness to the impact of human industry on the planet.
Burtynsky's photographs are included in the collections of over 80 major museums around the world, including the National Gallery of Canada in Ottawa; the Museum of Modern Art, the Metropolitan Museum of Art, and the Guggenheim Museum in New York; the Reina Sofia Museum in Madrid; the Tate Modern in London, and the Los Angeles County Museum of Art in California.